For marketing leaders, that means paying attention to profound changes in consumer trends, values, attitudes and behavior, and adjusting brand strategies accordingly. ©2020 Gartner, Inc. and/or its affiliates. and Retail-Week.com provides premium, in … Shoppers are now open to trying new tech like augmented reality (AR) and virtual reality … 2021 Lifestyle Trends Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. Consumer/Marketing/Brands GWI connects the dots using over 40000 data points on the behaviors and perceptions of internet users around the world to show how Covid-19 has changed how we live and work. "Continue" All rights reserved. Being able to quickly modify digital experiences and business structures to accommodate customer needs and provide a consistent user experience regardless of channel will be a competitive imperative moving forward. 2021 flavour trends. This site uses cookies. A majority of respondents to a September 2020 survey of the Gartner Consumer Community predict that things won’t be back to normal until the fall of 2021 or later. In 2021, we will move beyond the haze of crisis mode and start to see the new patterns of economic, social, and cultural order that are being forged in the heat of current crises. 05 A green awakening. 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As we head into 2021, mobile market data company App Annie compiled 5 key trends you need to know to build your best mobile strategy during uncharted times. Don’t miss these essential trends, which will help you plan 2021 marketing campaigns that resonate. 6 Direct to Consumer Trends for 2021, Part 1. by: Joshua Weinreich | December 14, 2020. By continuing to browse the site you are agreeing to our use of cookies. We have selected five key consumer profiles which we believe will be crucial in driving food and drink trends in 2021. Google leaders from across EMEA share their predictions for 2021. Equality — “I strongly believe that all people should have equal opportunity and equal access in all areas of life” — is now the value with which the highest number of U.S. consumers identify. Heading into 2021, consumers are still adjusting to pandemic life. “This realignment of life isn’t going away anytime soon, so brands need to find ways to meet consumers where they are,” said Muhl. Shoppable TV. Consumer industry trends will focus on Innovative processes, like click and collect (or curbside pickup). Given the growing importance of equality, inclusion and diversity, marketers need to review both short and long-term brand and communications strategies and realign themes to leverage consumers’ increased focus on social justice and civic engagement. Gartner research on consumer trends captures the most important shifts in consumer behavior, attitudes or cultural experience to provide marketers with a valuable reading of the consumer zeitgeist going into 2021. But what other digital marketing trends will be making waves in the coming year? Three trends are particularly important for marketing leaders to watch. Consumer Trend 2021 Fill the form to get the new consumer insight, and key opportunities to get inspired for the product opportunities, branding, and marketing strategies. Contributor: Gloria Omale. Equality’s appearance on U.S. consumers’ list of values is simultaneous with other notable increases in rank for values relevant to consumers’ social justice awakening. The data, from a nationally representative survey of 1,000 working age consumers, was presented in a recent webinar, hosted by Campaign's commercial editor Suzanne Bidlake, alongside Charlotte Langley, brand & communication director at … After a full decade atop the rankings of consumer values, loyalty has been displaced in 2020. Gartner Terms of Use Bold predictions for the media and entertainment industry. Learn more and read our policy. Speaking at the virtual Gartner Marketing Symposium/Xpo®  2020, Kate Muhl, VP Analyst, Gartner, said, “How long consumers think it will take to get back to normal isn’t at all material to how long the pandemic will last, but it is an important metric for marketers thinking about what’s on consumers’ minds and what they’re getting mentally ready for.”. 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