Please use your judgment and knowledge of your locale. Google works with more than 10,000 human search quality raters worldwide who work with real search queries and evaluate how accurate and useful Google’s SERP results are. E-A-T is based on the three factors that Google uses to measure the trust of your website or a brand. What is EAT & YMYL in SEO? Google is constantly changing and evolving, using new methods and technologies to evaluate and rank website pages. You can be certain that you’ll lose quite a bit of trust if there’s a data breach on your site that gets reported on the evening news. They would be able to look at the information that you … Specifically, they rate the quality of the top pages in the result set. How often is the site maintained/updated? Use logos of standards organizations if possible. Health and wellness industries seemed to suffer the most, followed by – you guessed it – YMYL sites. Read our comprehensive SEO keyword research guide to learn how you can get your web pages to show up higher in the SERPs. The higher the quality, the more likely it is that the Google search results returned the kinds of pages that people would expect to see. This author is an expert!” as they read your titles and scan your posts. In an effort to achieve that goal, they look at YMYL content more closely for quality and accuracy. In this article, you will learn the key aspects behind Google's E-A-T—an acronym that has become a buzzword in the SEO community over the last years. Also, brag about yourself on your home page. Google’s Medic update had a big impact on YMYL pages. Do you have certifications? So once you’ve established yourself as an expert (see above), you need to establish yourself as an authority. If you’ve got a website that offers stock tips, the pages that include those tips are YMYL pages. While these may not be direct ranking factors, they do provide useful insight for those looking to succeed with a content-based marketing strategy. Do you have an advanced degree? SEO In 2020: How To Prepare For Major Disruption, "SEO: The Movie" - Have You Seen Our Film? Google’s YMYL Algorithm Update And What It Means For You 39 min read by Mary Meadows Oct 3, 2019 SEO In 2018, Google implemented a series of large-scale updates to their search algorithm. Financial information pages: webpages that provide advice or information about investments, taxes, retirement planning, home purchase, paying for college, buying insurance, etc. Since its inception, YMYL content has been crucial to search engine optimization and content marketing efforts. You won’t lose rank overnight, though. People turn to search engines to research and find information on a huge variety of topics, ranging from health concerns to financial questions to developing news stories. It has been the focus of several algorithm updates — including the infamous Medic update — as Google works to provide the most relevant results and better satisfy searcher intent. If you’ve got a website that diagnoses ailments based on symptoms, that’s a YMYL page. Sign up for our newsletter to get the latest from Ignite Visibility. Any page that offers users advice, helps them make a decision, encourages them to take a particular action, or could otherwise affect their lives can be considered a YMYL page. Interested in writing for Ignite Visibility? … According to Google, any page including content that can affect someone’s health, happiness, safety, or financial stability is a YMYL page. When other popular people recommend your work, then people will perceive that you’re an authority figure. Watch Now, Listen To The Podcast Featuring The Best Minds In Marketing, John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen, Check Out 227 Free Online Marketing Classes, The 2020 Guide To Dominating SEO With Advanced Schema, Learn More About Our Digital Marketing Agency. The days are gone when you could pop up on Google overnight. Next, mention some speaking gigs you’ve done at industry-relevant conferences. Google makes a special attempt at pairing YMYL content with a high PQ standard. Knowing what the YMYL page is from Google will help to make a difference in the page that you are creating. And, to their credit, Google wants their search results to be as accurate and relevant as possible, which will help them remain the number one search engine in the world. Remember: you shouldn’t expect to get paid for your initial speaking gigs. Include an author bio to increase your E-A-T. 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