Allows customers to personalize and design their own Nike merchandise. Individual Marketing - Customerization. In 1979 Nike … The ultimate level of segmentation leads to segments of one, customised marketing or one-to-one marketing Nike's target market … Nike … As for market segmentation, Nike has niche market to serve that is Nike focuses and targets . positioning of NIKE Segmentation : Market segmentation is the process of dividing up mass markets into different groups of similar needs and wants. This is everything you need to know about the 4 types of market segmentation: demographic, geographic, psychographic and behavioural. Also Know, who is Nike's target consumer? target markets and market segment’ s needs, Nike has made these products available under a number of the company’s brands, including Air Jordan, Hurley , and Converse. Nike Target Market Men, women and children from urban upper-middle and upper class. Nike Positioning Nike … The motive behind segmentation is … Nike shoes that are made for professional athletes across sports worldwide. Recommended Nike's Segmentation Targeting Positioning Marketing Strategy Syed Zaid Ali. The innovative approach to product and marketing started in 1979 for Nike. As a key target market for Nike, Greater China’s sales have been growing at a brisk pace. North America is a key target market. Although costs of advertising may go up, the response of the segmented market … https://graduateway.com/market-segmentation-of-the-nike-company While their sports shoes are already enjoying worldwide consumer demand and huge sales, it does not stop devising and thinking of new ways to improve its main product. Market segmentation in Nike has made the organization more effective in meeting the exact wants and needs of the target market. athlete or sportsperson segment and provides required products to them as footwear and apparel . 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